The Rail Challenge

Siemens: Promo

The Big Bang UK Young Scientists and Engineers fairs are held annually across the country. They celebrate STEM (science, technology, engineering and maths). The programme exists to bring science and engineering to life for young people, helping boost interest and careers in STEM.

Siemens featured at the event and required a promotional animation for an activity called ‘The Rail Challenge’. Its main aim was to entice visitors and get them engaged with programming and coding.

The key message was to demonstrate digitalisation and automation in rail – ‘the future of rail’.

The hands on activity got the festival visitors coding using the BBC micro:bit, hacking their way through different rail themed challenges.